Most great things start with a conversation about an idea.

I love to talk about ideas.

I love to dream.

I love to work hard to realise that dream.

For the most part that might just be a website or a brand or both.

I value the equal exchange of effort.

We seem to be losing the value of human craft in creative work. Even without the robots, we want things to fit into a mould.

I love uniqueness. Uniqueness defines its own mould. I love the constraints that allow us to forget there are any rules.

I want to work quickly, cheaply and with passion and inspiration.

When AI can build a polished, minimalist, modern design with a bold or calm or conversational tone—what makes anything stand out.

It’s not the tools, it’s the talent.

I want to work. Hard. And get paid. Just like most of us.

Yet, I desire to love what I do more than anything else.

And I want you to love what I do.

This could be the start of something great.

And…